PR for the top 1% of creators and brands.
What we do
We turn adult creators into mainstream celebrities by building brands the media can't ignore.
It’s not easy standing out in provocative spaces. Algorithms work against you constantly, platforms change overnight, and thousands of people are competing for the same attention at any given moment. In an industry built on visibility, remaining culturally relevant takes far more than posting consistently or hoping something goes viral.
That’s where we come in. The Siren Group specialises in turning online attention into mainstream recognition through strategic PR, press coverage, podcasts, television, and brand positioning. We understand how to create stories people actually care about in places you can't buy.
Our relationships put clients at the centre of cultural conversation in a way that builds long-term influence, not just short-term traffic.
We get people talking
What they say
Client Testimonials
We work with a curated roster of creators because media opportunities come from being interesting, likeable, and memorable long after the interview ends. Here’s what our clients say about working with us.
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Annie Knight
“I love working with the siren group girls, they’re so easy to work with and so helpful when it comes to coming up with angles. It’s so nice to work with girls who are also now my close friends. They’re always working hard in the background trying to think of new ideas, and the media articles never stop rolling thanks to them.”
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Summer Roberts
“The Siren Group has completely changed my life. The amount of press they've secured for me has been incredible, and my reach just keeps growing because of their work. The best way I can describe working with them is that I'm gossiping with my besties about my life and they're somehow monetising it for me.
I couldn't recommend a better PR team, and after hearing stories about others in the industry, I truly believe Siren operates on another level.”
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Alex Paige Moore
“The Siren Group has been an absolute dream to work with. Every call feels like chatting with friends, and they have an incredible ability to spot stories and opportunities I would have completely overlooked. They've helped get my name out there, build relationships with journalists, and I'm so happy to be part of it.”
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Alix Lynx
“I love that The Siren Group is run by women who just get it. They're on the pulse of what's trending, easy to communicate with, and I trust them completely to help me say what I want to say in a way that feels authentic. They've also helped me positively represent my industry, which is something I really value.”
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Kit Barrus
“Working with Siren has been so incredibly fun and amazing for my career. I've had the opportunity to have conversations with amazing people and watch my name pop up in places I never thought I'd see it. On top of being fantastic publicists, I regard them all as friends. I couldn't have made a better decision for my brand.”
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Amira Evans
“No idea is ever too wild for The Siren Group. They listen to exactly what I want from my PR, respect what I don't want, and always make me feel supported. It genuinely feels like having a team in my corner.”
Emma Gillman
Starting her career as a sex and relationships writer at one of Australia's largest women's media companies, Emma developed an understanding of how stories are made and why some travel further than others.
At 23, she founded The Siren Group and built it to a 7-figure agency in her first year, representing some of the highest-earning female OnlyFans creators across the UK, Australia, and the US, among them Lily Phillips and Annie Knight.
She understands better than anyone how attention works and how to turn it into something that lasts, and has spent the years since making the case (and proving) that adult creators deserve the same calibre of strategic support and long-term thinking as any mainstream talent.